September 16, 2013
I have a little homework for you in preparation for this Thursday’s meeting. But don’t worry: it’s simple and fun! I’d like you to think about 3 problems that you encounter as you go about your day. They can be big or small – it doesn’t matter. You might want to think about keeping an idea journal so you don’t lose track of your thoughts. Don’t put too much into solutioning at this point.
Here’s an example: yesterday while cycling I started thinking there must be a better way to know when cars are approaching from behind. You see, I had a pretty close call the other week. I had been checking my mirror and didn’t see anything behind me. I started to make a left turn and next thing I heard its the sound of a truck blowing its horn and screeching tires. I didn’t get hurt, and the driver was safe, but it scared the hell out of me. So my problem is to find a better way to warn a cyclist that a vehicle is close behind.
It’s that simple. At the meeting we’ll pick one or two of the problems and apply a brainstorming technique called Morphological Matrix (I wrote about it here) to come up with some unique ways of solving that problem.
Looking forward to seeing you on Thursday!