Skip to content

Too Much Structure Can Kill Creativity

September 30, 2013

Chris Schmitt

When I think about the best collaborations I’ve been involved in with TeamCamp, the collaborations where we ideated, prototyped and produced something, were by far the best.

The richest collaboration was definitely on a web service we developed called Twegather. The idea was born from a problem that we personally experienced, and it allowed our diverse group apply our skills. We rapidly prototyped a service, from a quick and dirty MVP, to a full fledged service. We pivoted through three UI designs, and constantly innovated to make the service easier to use. Ultimately, we closed the service down because we really couldn’t see a way to monetize the service and we all got busy with other things. But it was an incredibly fun and rich learning experience and I never regretted a minute of it.

On the other side of the coin was the 3 months we spent trying to find a niche market. In this case, we followed a set process to test ideas and determine of there was a sufficient market to turn the idea into a business. We rushed the ideation stage and hurried to get to the point where we could test the idea through Google Adwords. Despite meeting weekly, we never did come up with anything and while we learned a lot, it felt more like drudgery than fun.

I think what killed our enthusiasm was quite frankly the focus on finding a way to make money online, rather than serve an untapped customer need. Searching for a niche market isn’t always about doing something you love; it’s more likely about solving a grinding problem, something that people are will to pay for, but not necessarily something that you’d be excited to wake up for every morning. All of the niches we stumbled across seemed mundane; it was simply hard to get excited about it.

For me, it isn’t just about making money. If that were the case, then there’s far easier and less risky ways to do that. I already have a great job at a great company. I love web developing because you can create neat and innovative things. Some of those things might not be practical, but who cares if your doing it for the enjoyment? I think the other TeamCampers on the team probably felt the same way.

A main theme of the Creativity, Innovation and Change course is getting to know yourself. Personal reflection tools like CENTER add a character development dimension to the course that is an important first step towards unlocking your creative potential CENTER is an acronym, that stands for Character, Entrepreneurship, owNership, Tenacity, Excellence, and Relationship. For me, my CENTER is:

  • Character: I love learning about new ways to do things and trying them out;
  • Entrepreneurship: I’m unhappy with the status quo (especially when it’s not working) and I like to change things up (even if sometimes if sometimes it doesn’t work);
  • owNership: When I choose to do something, I learn everything I can about it to do it really well, be it cycling across Canada, learning to program in Rails or R, or oil painting;
  • Tenacity: I tend to get discouraged easily, so I need to put negativity and setbacks behind me and just keep going. Intelligent Fast Failure is helping me to overcome my fear of failure. In fact, it’s kind of find it fun to try things that have a slim chance of succeeding just to see what happens;
  • Excellence: I plan to keep learning and creating and staying healthy for as long as I am able;
  • Relationships: My family is my wife and my kids who mean everything to me; my community is the Ottawa startup community who are always enthusiastic, supportive and creative.

Before you try something new, it’s important to understand yourself and what motivates you. It’s easy to get distracted from that and occasionally follow the wrong path.

Learning from these experiences I now know that for TeamCamp to be successful we need to:

  1. Brainstorm and constantly come up with many, many more ideas;
  2. Follow-through on the ones that have a high interest level for yourself and are aligned with our collective CENTER;
  3. Build it! Don’t worry about whether it’s going to make money. Rather, focus on making people happy through what you create (the money will come);
  4. Lead or join a team that has similar values to yourself.

– Chris

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: